STRATEGIC PLANNING

Here we look at short-term survival issues and long-term direction. It is right here that sustained superior performance is developed. We look at those things that all add value to the organisation; who and what the organisation is.

By looking inwards, we identify its values, its visions, its mission. And outwards: competitive analysis... suppliers... the marketplace entry barriers and new entrants... and all the other external influencers.

"To be in hell is to drift, to be in heaven is to steer” - George Bernard Shaw

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